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Adobe Experience Manager – Digital Experience Delivery Made Easy for Marketers

As customer expectations are reaching higher altitudes consistently, marketers are looking ways to optimize their digital platforms on a high priority in order to meet their customers’ needs. For this, marketers need to have the right strategies to offer customer experience and need to break organizational barriers. They must adopt and leverage high-end digital experience delivery platforms to stand out from the competition.

According to “The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014” report, Adobe is in the top place in the list of companies that offer digital experience delivery platforms. The reason behind this is the Adobe content management system, Adobe Experience Manger. Adobe AEM enables marketers to expand their brand presence by delivering personalized web experiences to their customers across different digital devices and channels.

How Marketers Can Benefit from Adobe AEM?

Using Adobe Experience Manager, marketers can:

  • Design and manage multiple sites with single instance using the Multi Site Manager (MSM).
  • Integrate the platform with Adobe Marketing Cloud to optimize the platform and reach more target audience.
  • Design and optimize digital marketing campaigns using the Adobe Campaign, part of the Adobe Marketing Cloud.
  • Integrate the platform with other marketing and e-Commerce solutions to convert leads into sales.

Adobe AEM Multi Site Manager (MSM):

This functionality of Adobe CQ5/AEM enables marketers to automatically create and manage multiple sites such as multinational and multi-lingual. This functionality allows marketers to maintain corporate branding and increase their brand’s digital presence globally across multiple channels. They can also offer access to digital assets of the brand as a common library using the Digital Asset Management (DAM) functionality.

CQ5 Multi Site Manager

Figure 1: A screenshot showing the capabilities of the AEM Multi Site Manager

AEM, Adobe Marketing Cloud Integrations:

Adobe Experience Manager can be integrated with other Adobe Marketing Cloud solutions to optimize the platform and offer personalized experiences to customers.

Marketers can integrate Adobe AEM

Figure 2: Integration of Adobe Experience Manager with Adobe Marketing Cloud

Marketers can integrate Adobe AEM with:

  • Adobe Scene7 to synchronize digital assets between AEM and Scene7 by creating a synchronization folder in both platforms. Marketers can also view published AEM assets in different viewers like Basic Zoom, DHTML Flyout Zoom, Flash Flyout Zoom, Video and more.
  • Adobe Analytics to track the visitor data from website and drive traffic using conversion variables. Marketers can also map author and publish modes in AEM with different report packages.
  • Adobe Social to store the data of social communities in the cloud. This enables marketers to use the benefits like optimized cross-channel moderation, updating data from communities to the cloud. Even though the data is in the cloud, marketers can control author and publish instances from the platform. Marketers can also moderate user data using Unified Moderation and Trusted User Moderation features of Adobe Social.
  • Adobe Target to create campaign using AEM and can manage them using Target. Marketers can implement campaigns on landing pages, can perform A/B testing. They can also track user generated data, access it to optimize the platform and increase conversion rates. Based on the data, they can create and run digital campaigns.

Adobe Campaign:

Adobe Campaign (formerly known as Neolane) enables marketers to design and automatically run marketing campaigns, from one-off campaigns to one-to-one messages, across different marketing channels. This allows marketers to establish individual profiles for customers to know their preferences and offer them before they request it.

  • Integration with AEM: The integration of AEM with Adobe Campaign allows marketers to leverage content from AEM authoring environment to design inbound and outbound campaigns. Marketers can use the marketing assets in AEM to publish in a campaign and run it across different channels using Adobe Campaign. Marketers can also optimize customer experiences by engaging in personalized communications with them using customers’ profiles shared on AEM and Adobe Campaign solutions.

AEM Integration with Marketing/E-Commerce Tools:

By integrating Adobe CQ5/AEM with marketing/e-Commerce tools, Marketers can convert leads and lists into sales. Some of these integrations include:

  • ExactTarget integration with AEM will enable marketers to optimize digital marketing campaigns through emails and newsletters by distributing them in ExactTarget platform.
  • Hybris integration with AEM will allow marketers to listen to their audience responses by connecting and accessing data from an e-Commerce platform. This will allow them to market their products.

AEM can also be integrated with other marketing/ e-Commerce tools like Eloqua, Marketo and Endeca to optimize online business.

NextRow is system integrator and an Adobe solution partner that offers web experience and digital marketing services using Adobe Experience Manager. NextRow’s services include consulting, implementation and upgrading Adobe CQ5; migrating other CMS platforms into AEM; maintenance and support services for existing Adobe AEM platforms; and integrating AEM with other tools of Adobe Marketing Cloud as well as third-party applications. NextRow is also offering Adobe Experience Manager integrations with different marketing tools such as Eloqua, Adobe Campaign, Hybris, and more.

Which Organizations implementing Adobe CQ5/AEM Web CMS

In a competitive business environment, it is a challenge for an organization to take control over its brand presence. That means, every company have to reach its target audience to drive sales of its brand. In other words, the more an organization takes a brand into its customer base, the better it gains profit. One best way to maintain brand presence in a digitally-paced business world is going online because online brand presence plays a major role in a company’s business growth. According to the World Internet Statistics, almost 40% of the world’s population is using internet by 2013 with a growth rate of more than 673% from the last 14 years. These stats offers a clear picture of how the digital experience has been dominating the world from the beginning of 21st century. Also, several companies have been maintaining their own websites to reach their target audience through the internet. However, choosing the right technology will always result in positive outcomes. One such technology is Adobe CQ5, a technology offering trending digital experience.

Organizations implementing Adobe CQ5

Several major organizations including but not limited to Audi, Volkswagen, Hyatt and TE Connectivity have been using Adobe CQ5, also known as Adobe Experience Manager, to improve their online brand presence. Here are some implementation examples of Adobe Experience Manager by major organizations for their business needs.

Hyatt supporting travelers on a global scale using Adobe CQ5:
Hyatt Hotels, an American multi-national hospitality giant, has been manually operating over 600 websites in ten languages using Adobe CQ5 to offer its customers a high-end digital experience. The main focus of the company is to enable customers to plan and manage hospitality while they travel, just by using their websites. Using Adobe Experience Manager, Hyatt is providing huge amount of high-end content to its customers through different medium including tabs, mobile phones, computers and more. According to Hyatt, they managed to move more than 600GB of images to its database using digital asset management capabilities from Adobe Experience Manager. Using Adobe CQ5, it has also managed to publish more than 500,000 web pages globally. More than 250,000 people visit their websites on a daily basis.

Hyatt CMS

1.1 An image showing digital experience of Hyatt’s website

Adobe CQ5 driving Audi to innovate:
German luxury car maker Audi has elevated its digital brand experience by using digital asset and web content management capabilities of Adobe Experience Manager. The company is currently operating 93 websites in 40 different languages with an aim to offer a high-end digital experience to convey message about their vehicles. Audi offers its customers the flexibility to compare vehicles based on specifications, pricing, features and more through their websites before visiting a showroom. Using Adobe CQ5, it has also integrated the Audi Configurator feature, used by more than 90% of its site visitors, to build the model of their choice with options to customize features. Using Adobe Experience Manager, Audi’s dealers and web teams are developing websites, without any technical knowledge, to offer better online customer experience. Every year more than 156 million visitors are navigating through Audi websites for information.

Audi CMS

1.2 An image showing the digital experience of the Audi Configurator feature

Why to Choose NextRow for Adobe CQ5 Implementation?

There are several organizations offering CQ5 development and AEM consulting services but choosing the right one will always matter. To serve all your digital needs, talk to us. We always differ from other companies with our unique services. At NextRow, we have the most creative, experienced and Adobe certified CQ5 developers to assist you in developing a great digital experience using Adobe CQ5 enabling you to reach your target audience globally. We also have hands-on experience in integration of marketing tools such as Eloqua, Marketo, Adobe Campaign with AEM. We also have delivery teams across all time zones to serve you better.

We offer different services with Adobe CQ5 including:

AEM consulting and implementation: Our team of experts will offer you their expertise in Adobe CQ5.x to enable you to implement AEM suite of products in offering your customers a highly personalized digital experience.

CMS migration to Adobe CQ5:

If you want to migrate from different content management system (CMS) tools to Adobe CQ5 then we will be at your service with single request. We have a professional team of experts with deep experience to migrate a range of CMS tools including SiteCore, Acquia, Drupal, Magnolia, Interwoven TeamSite, Jahia, dotCMS, Alfresco, Vignette and custom CMS to Adobe CQ5.

AEM maintenance and support:

We have gained the trust of our clients by not only offering CQ5 development services but also providing support and maintenance services to organizations having their own Adobe CQ5 platform. To meet digital needs of organizations, we also develop custom modules for Adobe CQ5.

AEM, Adobe Marketing Cloud Integration:

To reach target audience globally and offer high-end digital experience to customers of our clients, we will integrate Adobe CQ5 with different tools including Adobe Scene7, Adobe Test&Target, Adobe Social, Adobe SiteCatalyst, and Adobe Audience Manager in the Adobe Marketing Cloud.

Integration with third party applications:

Our team of experts will also integrate AEM with different third party applications including Customer relationship management (CRM), E-commerce and billing.

Besides this, NextRow also offers Adobe CQ5 training services with certified trainers, who have deep experience with major AEM projects. Different types of training programs include CQ Author Training, CQ Developer Training, CQ Advanced Developer Training, CQ System Administrator Training, AEM Digital Asset Management, AEM Social Communities and more.